There’s been plenty of chatter recently about the new Lyto cameras (which don’t require you to focus), Canon’s latest Mega DSLR (which butters your toast for you), and plenty of other stuff that I’ve undoubtedly missed.
Then come along two gals in a canoe. Out for a look. What they find is “a chance encounter and shared moment,” captured seemingly without much fanfare and casually shared. But it spreads like wildfire once people starting seeing it.
A quiet production that’s mostly built around a really really cool experience. Even going viral, it feels like it still honors the moment somehow.